Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. With our "Social Media and Marketing" workshop, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons. Course Outcomes: • Understand different social media platforms • Identify audience • Monitor and measure performance • Consider pros and cons before making decisions Course Outcomes: Learn the meaning of social media Learn different ways social media is used and altered Build and maintain a social media policy Keeping your social media secure Establishing rules for the social media the company posts Discover the benefits and pitfalls of using social media

Access is given by your company administrator.