Handling complaints

91% of people don’t complain, they prefer to get their revenge by not buying from a business that has given them an inferior product or a poor service. More dangerous is the statistic that every dissatisfied customer shares their bad experience with another seven people. It is important to know why people complain and how to deal with these complaints to protect your business and brand. During this module, you will gain understanding of how and why people complain, how to welcome complaints and developing a policy for handling complaints. You will also learn how to use and improve your communication skills to handle complaints and to build customer loyalty.

Access is given by your company administrator.